Roseville’s Baseline Marketplace moves forward with Target, Home Depot, and Raising Cane’s.
After years of delays, Baseline Marketplace in Roseville is moving ahead.
On August 28, 2025, the Planning Commission unanimously approved changes to the site plan, design rules, and subdivision map for the 79-acre shopping center at 5000 Baseline Road. The decision allows Target, Home Depot, and Raising Cane’s to begin construction next to Costco.
The project was first entitled in 2014 but sat idle for nearly a decade. Senior planner Derek Ogden reminded commissioners that the retail hub was originally anticipated in the Sierra Vista Plan back in 2010 and survived only through repeated extensions until Costco secured its approval in 2023. That warehouse, along with its fueling station, is already under construction. “The current request,” Ogden said, “is for a modification to facilitate the rest of the marketplace.”
The revised plan reduces the overall size of the center to about 560,000 square feet—roughly 185,000 less than the original blueprint. Most of the reduction comes from Costco’s reconfiguration, which eliminated several big-box pads. Three parcels west of the warehouse remain open for future tenants.
The plan also adds more drive-thru restaurants. Instead of four, there will now be seven, plus a new drive-thru car wash.
The shift reflects a post-pandemic retail reality, said project representative Don Webb of Covenant Real Estate Group. “Ever since COVID, the drive-thru restaurants have been everybody’s focus because it seems to be what people want,” he told commissioners.
Fueling capacity, meanwhile, has been pared back. The original approval included three fueling stations . “With Costco’s 48 pumps we didn’t really feel there was going to be a need for more than just one station,” Webb said.
The Commission also approved Stage 2 architecture for the first tenants. The new design guidelines replace the earth-tone look of the 2014 plan with modern whites, grays, and blacks, stone bases, and clean lines. “These buildings provide cohesive, modern forms,” Ogden said, while still leaving room for tenants to use their own brand colors.
Webb emphasized the project’s economic upside. The center is expected to support “over 1,000 new jobs” and generate “near a half-billion dollars a year” in sales. Grading could begin in May 2026, with big-box construction starting in July. “The first businesses hopefully could open…the first part of ’27,” he said.
Commissioners briefly raised questions about traffic impacts, noting the higher number of fast-food drive-thrus. City engineer Marc Stout explained no new vehicle-miles-traveled analysis was required. “All the existing parcels were grandfathered into VMT,” he said. “Even though they may have changed the type of businesses…within that same land use, it didn’t trigger VMT.”
The city also prepared a 14th Addendum to the Sierra Vista Specific Plan environmental report, concluding that the changes do not trigger a new environmental review.
The Commission approved the Stage 1 and Stage 2 permit modifications, each with five conditions, and the subdivision map, which carries 61 conditions. “The motion is approved,” Chair Haggenjos declared after the roll call vote.
For nearby residents long awaiting commercial amenities, the vote means Roseville’s northwest corner will soon see the long-promised retail hub begin to take shape, bringing national anchors and a wave of drive-thru dining to a part of the city that has long lacked commercial options.
